Why Southern Oregon?

Southern Oregon is bursting with life and activity. Whether you prefer the great outdoors, urban culture, or a cozy, private spot to put your feet up at the end of the day, the Rogue Valley has something to offer everyone.

The valley’s temperate climate offers four separate seasons, without much extreme weather. We don’t experience the heavy rain typical of the Pacific Northwest, nor the biting cold of the eastern regions of coastal states, but we do see a lot of sun. From early spring through late fall, the region’s warm days and cool nights help more than 50 wineries grow bold, distinctive vintages. Local wines complement the valley’s rapidly growing gastronomy, which features award-winning restaurants. Although the winters are mild, a short drive can transport you to a snowy resort near Crater Lake or the ski lodge atop Mt. Ashland.


Southern Oregon attracts passionate people, makers, and doers. Nearby Ashland is well known for the Oregon Shakespeare Festival, but the area also draws actors for the Cabaret and Craterian theaters. In the summer, the Britt Festival features emerging and high-profile musical acts across multiple genres. A strong literary community sees authors give readings at the university and in local bookstores, and several dozen galleries showcase the valley’s talented visual artists.

At the limits of the Medford metro area, outdoor opportunities abound. Whether hiking, kayaking, fishing, or otherwise, our abundance of rivers, trails, and lakes make it easy to get away from home for a day. Thanks to its position along the I-5 corridor, car travel is exceptionally simple, and nearby, Medford International Airport puts longer trips well within reach.