FOR IMMEDIATE RELEASE
Contact: Jennifer Jacobs
Vice President, Media Services
(541) 857-7655

Pacific Retirement Services Receives
2007 Honors for Best Mature Marketing

(Medford, Oregon) October 1, 2007 – The Media department of Pacific Retirement Services, Inc. (PRS)—an in-house multimedia advertising, marketing, and public relations agency headquartered in Medford, Oregon—announced today that it has received four 2007 National Mature Media AwardsSM for excellence in advertising and marketing to adults age 50 and older, the fastest growing population group in the U.S.

The National Mature Media Awards presented to Pacific Retirement Services were:

• Silver Award (no Gold was awarded) for “Retire in Style,” a video produced for Rogue Valley Manor, a Continuing Care Retirement Community (CCRC) and PRS affiliate located in Medford, Oregon.
• Bronze Award for “Discover an All New You,” a TV advertisement for Cascade Manor, Eugene’s first and only CCRC and a PRS affiliate.
• Merit Award for PRS’s 2006 Annual Report, “Successful Aging.”
• Merit Award for Rogue Valley Manor Foundation’s 2005 Annual Report

PRS and other winners were selected from nearly 1,000 entries in 33 categories by a panel of distinguished judges from across the U.S. who represented years of expertise in marketing communications, publications, audio and video, educational/training programs, editorial, and art/design. The National Mature Media Awards, presented by Mature Market Resource CenterSM, a national information clearinghouse for the senior market, is the largest awards program of its kind.

Jennifer Jacobs, Vice President of Media Services at PRS, says, “As an in-house agency for PRS, we are fortunate to have at our fingertips senior living Residents who willingly share their personal stories, volunteer to model in photo shoots, and act as spokespersons in videos. This regular access is important to our team. We receive market knowledge directly from Residents, and we are inspired by them, as well. What we hear is what we say, and what we say is what we are. That is every marketer’s dream.”

PRS has received 48 National Mature Media Awards since 2000, including four Gold awards. For more information about PRS and its Media Department, call (541) 857-7655 or (888) 724-6424, or visit www.retirement.org.

About Pacific Retirement Services, Inc.
Pacific Retirement Services, Inc., is a not-for-profit corporation that develops, operates, manages, and markets a family of 50 retirement communities and service organizations in Oregon, Washington, California, and Texas. It has approximately 1,600 employees and provides housing and services to more than 4,000 seniors through its many affiliated organizations, including seven CCRCs, two managed retirement communities, and twenty-five affordable senior housing communities.

Additional Information

• To learn more about PRS, its communities, affiliates, and services, call (888) 724-6424 or visit www.retirement.org.
• To learn more about the National Mature Media Awards program, visit www.seniorawards.com
• For information about the Mature Market Resource Center, visit www.seniorprograms.com.

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