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  PRS Annual Report 2007
 

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The Mirabella Philosophy

The word mirabella can be loosely translated from Italian as “beautiful vision.” The PRS Development Team, together with the Operations Team, chose Mirabella as the name for our newest type of Continuing Care Retirement Community (CCRC) because it reflects the very nature of the extraordinary lifestyle that residents will find at all Mirabella communities. The name also reflects PRS’s goal, which is to help residents create a vision of their future that is filled with vitality and peace of mind.

Mirabella PhilosophyWith Mirabella, PRS is presenting a brand-new philosophy that is focused on creating environments where age is just a number. No longer will the date of someone’s birth be used as a label to define who that person is. No more will people expect that just because they are retired from working or are over the age of 50, or 60, or 70 that they will feel old, or have to act old. With the new Mirabella communities, PRS is offering something completely unique: the Mirabella Philosophy, which is a brand-new way to think about growing older. And, what’s more, it’s a brand-new way of living!

PRS’s goal with Mirabella is to encourage residents and prospective residents to challenge the status quo. When you hear the word Mirabella, PRS wants the automatic association to be one of people who are:

  • Actively engaged in life
  • Curious and interested in the world
  • Looking forward to fulfilling lifelong dreams
  • Ready to embark on new adventures
  • Exploring new interests and testing untried talents
  • Discovering a new sense of purpose and fulfillment
  • Reveling in getting to know interesting new people
  • Physically fit and enjoying their independence
  • Socially active and part of the community at large
  • Secure in knowing that their future is taken care of

In short, with Mirabella, PRS has a goal of reshaping the way we think about aging — perhaps even changing the way we go about aging.

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